Like many other businesses, pharmacies are seeing a huge shift toward online ordering and shopping. Automated prescription filling, automated customer relationship management, and direct-to-patient sales of medications are just a few of the convenient aspects of online shopping that pharmacy customers enjoy.
As the market continues to expand its digital purchasing and even wellness options, it’s vital that your own pharmacy online retail options are robust enough to meet increased demand. In this blog, we’ll explore a few ways that your pharmacy can boost its online retail performance.
Identify and Understand Your Target Audience
You’ll need to dig into your customers’ needs and motivations to do this. Demographics such as age, gender, education level, occupation, and family situation can be great places to start. Further, more detailed criteria include:
- What do your customers value?
- What do their lifestyles look like?
- What do they enjoy doing in their free time?
This information can be uncovered even without face-to-face interactions. By using analytic tools in your online store and your point-of-sale system, your pharmacy will be able to identify purchasing patterns and preferences. Armed with this knowledge, you can easily direct online customers to items they may need to repurchase, new items related to previous purchases, or even other items that may interest someone in their specific demographic.
Make Sure Your Website is Optimized
One of the biggest sources of frustration for online shoppers is a clunky or inefficient website or app. If finding the item they want takes too long or too many clicks, they’ll likely go elsewhere for their purchase. Your website should be easily navigable, with a visible search bar and checkout tab. A chat feature is a great way for patients to find answers to commonly asked questions regarding their specific purchase, or even other related items.
Boost Your Pharmacy’s Online Visibility
As you likely know, Google is the most popular search engine currently in use. So why not use the reach Google can provide to your pharmacy’s advantage? Pointy, part of Google, displays your inventory on your Business Profile on Google Search and Maps, making it clear to customers that their wanted items are available for instant pick-up. Given the meteoric rise of curbside pick-up options in the wake of the COVID-19 pandemic, ensuring your customers and potential customers know what items your store has on hand is vital for online sales. Learn more about Pointy.
Outcomes® understands how important it is to capitalize on the world of online shopping for pharmacies. That’s why our pharmacy management solution has been designed to help your customers browse your items with ease, all from the comfort of their own computers or phones. Click here to schedule a demo with us today to learn more about how our software is the right fit for your pharmacy.
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